With the important occasion of the SBS Lift Forum 2021, EFESME unveiled its new graphic image.
The Federation, founded in 2005, turned 15 years old in 2020 - a birthday that has gone uncelebrated given the dramatic global situation and the impossibility to safely travel, meet and organise events together.
This first half of 2021 has yet to see a full return to normality - nevertheless, President Bezzi and the EFESME members decided to go ahead with the project to modernise the Federation's image and give it a new and modern look, chosen together.
The new logo, which incorporates the historical colours of the Federation, inspired by those of the European Union, maintains the simplicity that characterised its predecessor, and the concepts of elevation and movement representing the lift sector.
Two stylised blue “E” letters are flanked by two lift up and down buttons, in a continuous play of references to the most important elements of EFESME: the Federation’s members and their lift SMEs, and the strong and successful collaboration at European level with its partners.
But there is more: along with the logo, EFESME is launching its new website, which will soon be fully interactive and rich in content, in order to offer to its members, their associates and all lift SMEs an easy-to-navigate site where they can get all the information on the activities of the Federation and its experts.
A new graphic image as a sign of continuity with the history of the Federation, towards new goals and successes for lift SMEs!
